Mudrika Dhoka : Rise Of A Creat-i-v-Preneur |

Mudrika Dhoka, an MBA by profession, got married to one of the Chandra Group’s heir and lived happily ever after. No, not that ways. Lets find out how ?

Excerpts from the candid chat with Ms. Mudrika

TYW: MBA from States to entrepreneurship in Jaipur. How did it all begin?

MD: I had spent my entire life in the USA and completed my Masters in Business Administration from there. Soon after my studies, I got married and shifted to India. Initially it was difficult for me to enter the Family Business as a fresher, settling in a new country n environment and grasping the responsibilities. Yet with the help of my team leaders and immense support of my family I was able to excel.  

As the saying goes, behind every successful man there is a women, I feel behind every successful woman there is a supporting family! 

Now a mother of two and the eldest daughter in law in a joint family, it is a challenge I have accepted and enjoy juggling between work and homely responsibilities.

Currently I’m handling Chandra Group’s Events and Advertising division spread out in Jaipur, Delhi and Mumbai. Over the years I have gained vast experience in this field of events and have a passion for applying my marketing skills and creative outlook to make every event stand out to be a memorable one! 

TYW: Brief about the Chandra Group?

MD: Chandra group is a fast growing business conglomerate of Rajasthan. Initiated in 1991, the group’s core business is Electronics. After strengthening its foothold in the electronic industry, a decade later the group started rolling out its diversification plans into many different sectors. It started with Advertising, Event Management and went on to add Hospitality, Communication, Real Estate, Health and Fitness, Software and IT Solutions. Now it has expanded into manufacturing by the name of Intec and retail by Ganesham retail chain, which has 104 showrooms all over Rajasthan and a vast dealer network.

TYW: Your role model?

MD: I take my entrepreneurial inspirations from Mr. Lalit Dhoka, who is Chandra’s founding director. He grew the company to more than 500 employees and profitability. He continues to share responsibility for Chandra’s day-to-day operations with his team. Mr. Dhoka values relations and he keeps motivating his team about the same. He is the mastermind behind all expansion and innovations of Chandra group, and a highly respected and recognized figure by his peers, company seniors and industry leaders.

TYW: A brief about  – Chandra Events

Musical concerts by Arijit Singh, Salim Sulaiman, Sonu Nigam, various Indian idols and local Rajasthani legends.

– Managing the Rajasthan day celebrations with various Musical nights, theatre performances and grand procession parade.

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– Conceptualising the “O” concept, a unique multi media show based on Rajasthan on a 32′ diameter ring hoisted 45′ above the ground.

Inauguration of soil health card by Shri Narendra Modi ji in Suratgargh

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Managing two year celebration of  BJP government with state level exhibition, rally on Janpath with Shri Amit Shah, and musical evening at Albert hall.

Launch of the biggest government scheme of Rajasthan– Bhamashah Swasth Bima Yojana, with multiple rural and urban marketing activities.

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– Inauguration of Ghat ki Ghuni Tunnel

– Inauguration of the first phase of metro in Jaipur by PM Dr. Manmohan Singh.

TYW: A brief about  – Chandra Advertising

MD: We offer the following services, under our brand name “Chandra Trio”
– Innovative Marketing
– Print Advertising
– Electronics Advertising
– Events, Inhabitation, Stall Decoration
– Marketing Research and Consultancy

TYW: A brief about – Chandra Weddings.

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MD: With Chandra Weddings, the group recently spawned into a niche segment of Royal Rajasthani Weddings. We have expertise at planning grand, extravagant destination weddings in Rajasthan and that’s our USP. With a strong wedding planning team, we are handling weddings not just across Rajasthan but PAN India. As instilled in the company by Mr. Lalit Dhoka, relations are beyond business, and we put this value first in each event or client we deal with.

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TYW:  How has been the response so far and your plans to expand ?

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MD: Recently our expansion has been into the field of niche-Royal Rajasthani Weddings. We have handled big weddings within Rajasthan and even beyond Indian borders. Some highlight weddings done are: A true royal wedding of the Thakur sahib of Rajkot and various prestigious families of Rajasthan, Dubai, U.K. and  USA.

TYW: How do you connect with your soul ?

MD: I am a strong believer in God, and follower of Jainism, continuously aiming to learn the depths of the religion and to incorporate/ instill the same in our kids and our lives. Through our philanthropy work, we have built two temples in our home town, engage in social and religious group activities, donations and organize many food drives/ prasadis throughout the year.

TYW: What’s Next ?

MD: I aspire to gain my Phd in the field of HR, as it has been a childhood dream to gain the title of a Doctor. Would like to expand the business to a level where we can attain an international tie up with an agency abroad. There is a long journey ahead and I hope to create a niche for our firm in the field of public events and royal weddings and contribute to the growth of Chandra Group.

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Good work definitely gets awarded.

She has been honored by Zee Women Achievers Award for Young Entrepreneur, HOP Style award for Women Entrepreneur and featured in Bharti Hindi magazine for Women All Rounder.

Visit Chandra Wedding website here.

Visit Chandra Events website here.

Visit Chandra Advertising (Trio) website here.

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